It doesn’t get much better

Google Chrome’s new tv ads featuring the “It Gets Better” YouTube campaign are a fantastic convergence of two mediums in order to promote progressive technology and progressive cause messaging. For those who don’t know about “It Gets Better,” it’s a non-profit awareness organization that encourages LGBT supporters (including corporations and celebrities) to make YouTube videos spreading the message that “it gets better” for youth who are bullied because of sexual orientation. Cause notwithstanding, Google’s use of YouTube videos on television is innovative, showing how the two ends of the video spectrum are starting to meet up. Not to mention, the 90-second ad-spend during teen-centric Glee and American Idol and the almost 1 million hits on YouTube in under two weeks are impressive. Clarity Up.

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Tags: American Idol, chrome, glee, google, it gets better, lgbt, non-profit, video, youtube

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