Jennifer Aniston’s sex tape
We all know that “viral video” used to be an organically created happy accident. You throw a silly video up on YouTube, and a few days, or even months or a year later, it’s suddenly the most popular video on the web, being shared with enthusiasm until it just as suddenly goes stale and disappears into the depths of the ether. Now, viral video is a commercial medium that marketers calculate into their strategies. This change did not take long to happen – after all, we’re all trend-watchers waiting to poach on yesterday’s best thing. Today, Smart Water released its new viral video featuring Jennifer Aniston, the brand’s lovely spokeswoman, spoofing all of the most successful, watchable features of viral: puppies, hot women, dancing babies who talk like adults, crotch-kicking and a catchy name with the terms “sex tape” in it. While this is obvious parody, it works for the venue and makes the brand a little more accessible than Aniston’s six-pack abs do in her print campaign. Congratulations to Smart Water for beating others to the punch with their serious spoof. Because being serious about not taking yourself seriously is Clarity Up.
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This entry was posted on March 8, 2011 at 2:56 pm and is filed under Clarity Up. You can subscribe via RSS 2.0 feed to this post's comments.
Tags: jennifer aniston, marketing, sex tape, smart water, video, viral
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April 6, 2011 at 11:57 am
I think this was fantastic. A bit too obvious, but still… good stuff.