Winter web of diamonds
I am not one to be easily diverted by online ads – they are almost always obtrusive and usually obnoxious. However, Cartier’s “Winter Tale” flash video ad – often featured on New York Times’ website and then carried out in full on Cartier’s site is spectacular creative. So eye-catching and beautiful that it transports viewers to a true Winter Wonderland, a place where an adorable panther cub discovers Christmas and Cartier. The piece is reminiscent of the fanciful splendor of The Chronicles of Narnia, showing us that web video and feature films are quickly converging online. So, for an online ad cynic with a soft spot for Christmas, Cartier is definitely Clarity Up this season.
Tags: cartier, christmas, flash, holiday, narnia, new york times, online ads, video, winter tale, winter wonderland
You can comment below, or link to this permanent URL from your own site.
December 17, 2010 at 12:01 pm
technicality: most people don’t know that a leopard is technically a panther, but still…why not call the cat out as a “leopard” as to not confuse the issue?